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The Branded Designer

i-D magazine covers always have their model's winking or emulating the 'i-D' logo. So here's how they did it with the man who always has his sunglasses on. 

Karl Lagerfeld. Artist, designer & photographer.

From the sunglasses to the pony tail to the black-and-white suits. He has made an icon and a brand of himself literally.

Narcissistic? Doesn't matter because it's a brilliant marketing ploy. 

That's what happens when one dedicates to creating their own style.

So much style that you can make coke bottles with one's self on it. Coke light to be exact.

Photos are courtesy of
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